4imprint Trend-spotter: Fresh Colors, Family Gifts are Hot for Summer Promotions

OSHKOSH, Wis. (Business Wire EON) June 17, 2008 -- "Successful summer promotions play on that relaxed summer feeling," said Suzanne Worwood, 4imprint Vice President Merchandising. "Lighter product colors, relaxed styles and family gifts are a budget-friendly, effective way to make your gifts stand out this time of year."

The promotional products retailer says choosing imprinted products that fit summer's casual aura and family-friendly feel are especially important this summer, as organizations work harder to attract and retain customers in a tight economy.

"It's important that your best customers, employees and suppliers know that they are important to you and that you appreciate their business and support," Worwood said.

Top promotional product picks for summer include:

Curvy Ballpoint Pen Summer Edition?Limited edition summer shades transform this popular pen into a standout. Available exclusively from 4imprint in Cotton Candy Blue, Kiwi Green, Lemon Ice Yellow, Melon Orange, Taffy Purple and Watermelon Pink. File-A-Way Notebook with Pen?In addition to being well-suited gifts for educators at all levels, notebooks provide a more relaxed alternative for conference and meeting note-takers. This 4imprint exclusive features on-trend die cuts on a translucent cover, which wraps to provide an external and internal pocket. Available in Opaque Black, Opaque White, Translucent Merlot Red, Translucent Olive Green and Translucent Indigo Blue. Channel Tote?Not your typical conference tote, this 4imprint exclusive pairs a gray base with bright accents along an exterior pocket, making it a perfect pick for summer meetings, trade shows and conferences. Grill Master BBQ Apron?This popular giveaway is a great way to thank the outdoor chef and gas-grill-warrior. Available in black, red and royal blue, this apron is perfect for company or family picnics and features a specially-designed pocket to keep a beverage close at hand during grill duty. 4-Person Picnic Set?Summer fun takes a new twist with this updated picnic set for four. This modern version includes everything a family needs for a fun outing, in an updated black carrying case with black, light blue and white stripe. Embroidered with your logo, it is the perfect way to thank important customers. In addition to products in summer shades, 4imprint features a wide assortment of family games, outdoor and picnic ware that provides a perfect complement to seasonal promotions.

"By choosing gifts relevant to your customers' lives, you can cut through the clutter and make sure your promotion stands out," Worwood said.

About 4imprint

4imprint provides businesses and organizations throughout the United States, Canada and the United Kingdom with promotional merchandise, including imprinted promotional products, advertising specialties and customized corporate gifts. 4imprint is part of 4imprint Group, Plc. For information in the United States, visit www.4imprint.com. In Canada, visit www.4imprint.ca. In the United Kingdom, visit www.4imprint.co.uk.

MULTIMEDIA GALLERYhttp://www.businesswire.com/cgi-bin/mmg.cgi?eid=5712129